Robin Richardson
Social Media Manager
Hi there.
Nice to meet you.
My name is Robin Richardson.
I am a graduate of Virginia Commonwealth University with master's degree in marketing. I'm passionate about amplifying brand voices through strategy and storytelling. I specialize in creating authentic connections and transforming ideas into impactful campaigns that help brands shine. Let's elevate your online presence—one post at a time! 📈
Strategy & Brand Development
Tailored strategies, brand voice, and cohesive visuals.
Content Creation & Curation
Strategy-based curated content to engage audiences.
Account Setup & Optimization
Professional profiles for maximum impact.
Community, Newsletters & Reputation Management
Engagement, newsletters, and feedback handling.
Social Ad
Management
Optimized ad campaigns.
Analytics
Insights and actionable reporting.
Influencer Marketing
Partnerships to boost reach.
Copywriting
Captions, blog posts, newsletters, press releases, and more.
Social Listening
Trend and hashtag analysis.
Training
Workshops for best practices.
Services
My Portfolio
Welcome to my portfolio. Here, you’ll get a glimpse of what I’m all about—graphic design, copywriting, photo and video editing, and creating brand identities and logos that stand out. Dive into my projects and see what I can do for you!
**Hover over videos or click them to play**
Strategy & Results
Serve Up
Sanderson Farms
Sanderson Farms
To promote Sanderson Farms’ chicken as a versatile choice for every occasion, I highlighted the many ways to serve it. With each post, I brought the recipes to life in stunning, monotone tablescapes that matched moments from casual get-togethers to cozy dinners. The response spoke for itself—engagement went up 35%, with more likes, shares, and saves as followers were inspired to try these creative and memorable meal presentations.
Ready. Set. Do.
Dunwoody.
Dunwoody College of Technology
I was tasked with creating an invite for students to "take the plunge" into a non-traditional school that offers immediate, real-world impact. Through conducting a photoshoot showing real students hands-on experiences, I show how choosing a different path can lead to faster career advancement and relevance. With targeted ads and interactive content, I helped the brand inspire students to confidently embrace a future shaped by doing things differently.
Vanilla as vanilla
should be.
Nielsen-Massey Vanillas
Nielsen-Massey is the premium choice for baking. The brand wanted to highlight its unique slow and cold extraction process and small-batch bean selection while growing its email list. To achieve that goal, I created the brand's custom email template and crafted exclusive content ideas and ways to highlight their recipes and superior baking outcomes, making it easy for consumers to utilize that information while driving engagement and brand awareness.
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Feels like
summer.
The Home Depot
My goal was to tap into the emotional connection of summer as a time for gathering with loved ones, celebrating, and enjoying the spaces we’ve worked hard to create. I position the brand as the go-to destination for transforming homes into inviting summer retreats. Through engaging content, the posts reflects the warmth and joy of the season, making it easier for them to prepare their homes for the moments that matter most.
Clients
Blog
